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We execute your GTM across U.S. healthcare and life sciences, build your marketing tech and infrastructure stack, and enable your sales team to convert qualified pipeline into revenue — backed by 3 years exclusively serving HealthTech companies and 9+ years in U.S. healthcare.
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HealthTech Offers Grown:
AI-SaaS for Oncology
Telehealth/RPM/CCM
Clinical Data Solutions
AI-Powered Pathology
Clinical Trials
Patient Education
Post-Acute EHR
Provider-Payer Data
Nursing Robotics
Simulation Training
..And many more!
15+ Leaders We’ve Advised:
CEO / Founder
President / COO
Chief Medical Officer
Chief Clinical Officer
Chief Marketing Officer
SVP / VP of Growth
VP of Sales
Director of Marketing
Director of Sales
Digital Marketing Specialist
Provider Engagement Lead
...and others!
Exhausted connections are common for growing HealthTech companies.
Many teams rely on warm introductions from their existing network and inbound traffic from referrals or SEO. But over time, both channels become less reliable as market needs shift and visibility plateaus.
Our focus on exclusively serving HealthTech companies enables us to bridge this gap, using a marketing tech and infrastructure stack built to expand your reach across healthcare and life sciences.
Without a reliable way to generate new leads, growth stalls and pipelines dry up.
Most teams don’t have a marketing tech and infrastructure stack designed to consistently identify and connect with new healthcare and life sciences accounts.
HealthTech2Care builds that stack for you—so lead generation becomes consistent, targeted, and owned by your team.
Cold leads require more trust and value upfront, and most teams aren’t equipped to close them.
Without the right messaging, targeting, and sales enablement, outbound results become inconsistent—and promising leads don’t turn into revenue.
We help you scale by combining outbound execution with the sales support needed to turn cold leads into booked revenue.
We partnered with TrialX to scale their outreach, targeting academic medical centers, disease advocacy groups, and pharmaceutical companies with tailored campaigns for their clinical trial technology solutions.
By sending 145,911 targeted emails, we generated 123 leads, 35 high-quality meetings, and closed a $40,000/year deal (5-year term) with an ALS advocacy group, while adding two near-close opportunities to their pipeline.
We collaborated with Smarter Medical Care to build a robust outreach strategy, targeting healthtech companies, academic medical centers, nursing and patient education leaders, and behavioral health providers.
By crafting tailored messaging and workflows for their short-form animated video offerings, we drove 196,855 targeted emails, resulting in 230 leads, 31 high-quality C-level meetings, and a $10,000 deal closed with a prominent marriage and family therapist, alongside new pipeline opportunities with an addiction treatment franchise.
These agencies don’t tailor their approach to your sales process, and they rarely prioritize revenue growth.
You’re left with leads—but no system to close them, no stack you own, and no lasting impact on your pipeline.
We focus on building your marketing tech and infrastructure stack, executing your GTM across healthcare and life sciences, and enabling your team to convert pipeline into revenue.
Our incentives are aligned with yours—because we don’t win unless you grow.
Note: This is a recommended structure. Not all engagements follow this exact timeline.
HealthTech2Care Outreach System
Multi-channel outbound (email, LinkedIn, calling) executed on a marketing tech and infrastructure stack you own.
Marketing Tech & Infrastructure Stack
End-to-end stack—including cold email tools, lead validation, LinkedIn automation, enrichment, reporting, and routing—fully built and managed for your team.
Lead Notification Wizard
Real-time Slack and email alerts that notify you as leads come in and are categorized—so your team can follow up immediately without digging through inboxes.
Real-time Reporting
Live Airtable dashboard showing leadflow, conversations, and conversion trends—so you can track performance as it happens.
Unlimited Growth Advisory
On-demand support across marketing and sales—covering outbound strategy, messaging, workflows, and conversion. Schedule as often as needed.
AI SDR (Coming Soon)
An AI-trained assistant to support lead triage, prioritization, and faster follow-up—built to scale outbound and reduce response time.
Bert Fernandez, our Founder and UPenn graduate (Neuroscience & Health Care Management), has spent the last 9+ years in the U.S. health care industry, both academically and professionally.
During the healthtech funding boom of 2019–2021, he saw a growing need for modern solutions while working as a healthtech consultant for numerous global health care organizations, including 3 of the Top 10 ranked U.S. health systems.
In 2022, Bert connected with an AI healthtech startup that had exhausted its warm connections and lacked coordinated marketing and sales efforts.
He began seeing similar challenges across the healthtech space, which led him to build advanced outbound marketing skills and launch HealthTech2Care.
Since then, he has worked with and advised dozens of healthtech companies at the forefront of AI diagnostics, telehealth, EHRs, clinical trials technology, and much more.
He is motivated to continue helping business leaders evolve health care through the power of technology.
HealthTech2Care is a growth partner to HealthTech companies, driving Go-to-Market execution, B2B Outbound Marketing, Lead Generation, and Sales Enablement across Healthcare and Life Sciences.
We’re not just an agency.
We embed with your team to drive real revenue growth.
That means setting up, building, and maintaining outbound systems that generate qualified pipeline—or training your team to take them over.
Our focus is simple:
Refine your positioning, scale your outreach, and help your team turn qualified pipeline into revenue.
Whether you're launching a new solution or expanding in existing markets, we work side by side to accelerate your growth without the overhead of building an in-house marketing or sales team.
This depends on the scope of our engagement and what areas your team needs help with. Our standard package covers an audit, setup & build, and a maintain or train phase — each invoiced separately. We've also arranged fixed fee projects, growth partner pilots, and net revenue/profit shares. If it’s a fit, we’ll recommend a partnership structure aligned with your goals.
We work with a limited number of healthtech companies each month — 10 to 15 max — to ensure each client gets focused execution and direct access to our team. We only extend offers to companies where we believe we can drive meaningful results.
Once your growth plan is approved and the agreement is signed, campaigns typically launch within 2 weeks. Most teams begin seeing MQLs within the first 3–4 weeks of outbound going live.
We've used a majority of lead databases out there and vetted a majority of their use for healthcare and life sciences. While some are good for certain uses like Definitive for specific claims data, GlobalData for clinical trials data, and CarePrecise for specific NPI data, we have found the most accurate data comes from querying public sources (like CMS, HRSA, NPI Registry, etc.) and integrating data from Apollo.io, Seamless.ai, and other data enrichment tools. That is how most databases function anyway...
We have a mixed team of onshore (Minnesota, Florida, etc.), nearshore (Montreal), and offshore team members (Ukraine, India, Pakistan, Bangladesh, etc.). We currently have 5+ team members, but we are growing to help meet client demand.
Great — we often work alongside in-house teams. Whether you need us to fully own execution, serve as an extension of your team, or help operationalize what you’ve already built, we’ll adapt to your internal structure. We’re not here to replace your team — we’re here to help them move faster and grow.
Do you offer refunds?
Refunds are handled based on the terms outlined in your service agreement. Please refer to your contract or contact bert@healthtech2care.com with any questions.
How are services delivered?
Our services are delivered digitally and as outlined by the scope in your service agreement.
Can I cancel my services?
Cancellations, including terms and termination, are governed by your service agreement. For details, please contact bert@healthtech2care.com.